Greater Augusta Prevention Partners to launch Let’s Be the Influence campaign

 

Greater Augusta Prevention Partners will hold a press event on Friday, July 31, at 1 p.m. to discuss the launch of a local Let’s Be the Influence campaign aimed at getting parents to talk to their children and teens about underage drinking.

The press event will be held at the Waynesboro City Council chambers, Charles T. Yancey Municipal Building, 503 W. Main St., Waynesboro.

Confirmed speakers at the press event include:
Linda Riviea. Staunton Superintendent
Crystal Heinz from Eagle Distribution
Martha Mikell, SADD club sponsor from Stuarts Draft High School
Keri Jones, GAPP Coalition Coordinator

The month-long Let’s Be the Influence campaign will begin on Aug. 1. The campaign is modeled on a similar successful effort initiated by the Wyoming Association of Sheriffs and Chiefs of Police.

Highlights of the campaign will include online ads, billboards, screen ads in local theaters and a schedule of radio and TV commercial spots.

A website promoting the campaign – ValleyPrevention.com – will launch on Aug. 1.

Representatives of GAPP will set up at the Aug. 4-8 Augusta County Fair to promote the effort.

Another highlight will be an Aug. 20 town hall meeting at Wilson Middle School in Fishersville.